Mission
To awaken and elevate the creative intelligence of individuals and institutions by guiding them to rediscover their innate originality, harness their Aha moments, and tell more meaningful, human-centered stories—across media, disciplines, and cultures.
Vision
A world where creativity is not a luxury but a literacy—an essential skill practiced daily for better thinking, deeper connection, and more conscious leadership. Where individuals and institutions alike recognize creative process as a pathway to transformation, impact, and joy.
Core values
Creativity as Freedom — Creative expression is a birthright and a tool of resistance, reinvention, and healing.
Depth over Hype — We value substance, integrity, and thoughtfulness over trends, noise, or performance.
Multiplicity — We thrive in the intersections: of language, culture, identity, genre, and form.
Generosity of Voice — We create spaces for others to be heard, seen, and amplified.
Process > Perfection — Creativity is messy, nonlinear, and transformative. That’s the point.
Imagination as Power — Our Aha moments have the power to shift culture, not just content.